SNARKY LOVES THE BUTCH BAKERY!
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Finally! Cupcakes for Dudes: Butch Bakery Debuts, Injects Testosterone into Cupcake Craze
Ever wonder what's been missing from cupcakemania? As it turns out, it's cupcakes for men. Since the very beginning of the trend, sparked by the gals from Sex and the City, bakeries like Magnolia, BabyCakes, and Baked by Melissa have predominantly aimed their pastel-frosted treats at the ladies. Butch Bakery hopes to change all that with its masculine approach to the baked goodies. The cupcakes are available for delivery in Manhattan, Brooklyn, and Queens, and the company has plans to open storefront bakeries throughout the city and beyond.
Each Butch cupcake is topped with a chocolate disk in one of six designs: Woodland Camo, Wood Grain, Houndstooth, Plaid, Checkerboard, or Marble. They come in such macho flavors as rum-soaked Madagascar vanilla cake with cola Bavarian cream (The Rum & Coke!) and maple cake with milk chocolate ganache and bacon bits. Natch.
Butch Bakery was born when David Arrick felt it was time to combine a masculine aesthetic to a traditionally cute product -the cupcake. When a magazine article mentioned that cupcakes were a combination of everything "pink, sweet, cute, and magical", he felt it was time to take action, and butch it up. He decided to create a company where "Butch meets Buttercream". David is delighted to bring this exciting culinary product to market.
Formerly an asset backed securities attorney for a major Wall Street law firm, David's entrepreneurial spirit has taken him on a new path. A cum laude graduate of both New York University and New York Law School, he started Butch Bakery to bring a product to New York City that was completely unique and totally unprecedented. It was time for a bakery company that produced masculine themed products, but stayed far away from the cliche - in other words, Butch Bakery would have no "golf tee" cupcakes, or "baseball" cupcakes, but would have products that guys would love.